About me: i am a born and raised Manhattanite. For most of my life i have been, and still am a distance runner…proof in the 1988 Los Angeles Marathon picture below :-)

  i care about what i eat….i do eat crap occasionally, but mostly my diet is healthy. i try to buy organic when i can…i love food shopping…i love comparing prices…i shop at 3 stores primarily; Trader Joe’s, Whole Foods and Fairway…so, that would explain that those are the stores i started covering on this website.**more stores to be added soon. I also  have noticed that the private-label, or store-brand items are high quality, and usually better priced than much of the  brand merchandise. For instance Whole Foods have their “365″ brand and the “Whole Foods” brand…they are both excellent…i have been buying them for years. Most of what Trader Joe’s sells is private-label, and is excellent as well.  Fairway has been adding lately more and more private label items as they grow their business, and are also excellent  products.

   i thought awhile ago about doing a site like this, because i would like to have this done for me. So i finally am doing it. Also, i’m putting links to recipes and information for various items on the site. i hope to make the site one stop shop (although i don’t plan on selling anything on the site/it is information only) for organic food. New content should be added regularly, so check back often.

  My business background is in Financial services starting in 1995 and before that i was a clothing designer…you could say my background is well diversified.  

 i hope you find this site useful.



  1. mauricioG says:

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    create some social bookmarks to rank it in google and increase traffic. I had the same problem with my site, your should search in google for – Insane google ranking boost – it helped me a lot

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